This past holiday season, celebrity chef Mario Batali continued to flail in his attempts to coin a catchphrase as ubiquitous and memorable as rival Emeril Lagasse's world-famous "BAM!". The latest attempt came during a dinner party in Manhattan on the 28th of December. While seasoning a fresh swordfish steak for broiling, Batali exclaimed "Now we add da peppaaaah!" in a high pitched shrill as he worked the grinder. Reaction ranged from mild amusement to open contempt, as he never fully won back the respect of his guests. The party disbanded at 7:35 PM, well before the final course had been served.